Having a website is important for your small business and for your marketing activities. Understanding what’s working–and not working–on your site is even more important. Armed with this data, you’ll be prepared to leverage and optimize your website so it can do what you really want it to do: work for you round-the-clock. In this session, you’ll learn: who is visiting your website, how visitors found your website, and what visitors did on your website by using a free and powerful tool: Google Analytics.

Speaker(s): Melanie Diehl

This is part of a series, the Digital Marketing Certificate series for businesses and nonprofits. There will be a hybrid format for in-class and online options.